Target agencies and consultants who already serve your buyers. Lead with a simple rev-share, not a vague “synergy” pitch.
Zach Walker
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Agencies, consultants, and vendors who talk to your buyers first — CRM shops, ops consultants, implementation partners.
Summary
Build partner lists in DiscoLike and Clay, email with a mutual-buyer angle, and propose a clean referral structure on the first call.
Name a coworker in your opener when you're not sure who owns the problem. It feels human and gets more replies than a generic pitch.
Zach Walker
Seed from your best customers, expand with lookalike tools, and route the list across email, LinkedIn, and calls.
Zach Walker
Identify who hit your site, filter hard for ICP fit, then route to email, LinkedIn, or calls — without sounding creepy.
Zach Walker
