A 90-day plan to test, improve, and grow LinkedIn content that builds trust and brings in leads.
Zach Walker
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Before using the calendar, fill in the top: your LinkedIn URL, target audience, three main topics, and how you want people to know you. This keeps all posts aligned from day one.
Summary
Define your voice, post 3 times a week with a top/middle/bottom mix, track results weekly, reuse winners, and repeat every quarter.
Name a coworker in your opener when you're not sure who owns the problem. It feels human and gets more replies than a generic pitch.
Zach Walker
Seed from your best customers, expand with lookalike tools, and route the list across email, LinkedIn, and calls.
Zach Walker
Identify who hit your site, filter hard for ICP fit, then route to email, LinkedIn, or calls — without sounding creepy.
Zach Walker
